Most window fitters don't have a marketing problem so much as a consistency problem. The website doesn't quite convert, the odd social post goes up but nothing follows, and reviews only get asked for when you remember. None of these are hard to fix. They just need doing properly.
Here are ten practical ways to land more window installation jobs, roughly in the order they pay off. You don't need all ten. Pick the two or three that match where your leads are leaking and do them well.
1. Make your website easy to act on
Your website is a salesperson, not a brochure. Most visitors decide in seconds whether to call you, so make the next step obvious. Put your phone number in the header on every page, add a short quote-request form (name, address, what they need, a photo), and use clear buttons like "Get a quote" rather than a buried contact tab.
A clean, trustworthy site beats a flashy one. Team photos, a review score and real project images do more for conversion than clever design. If you don't have a full site yet, FitterPal's free lead-focused website builder gives you a professional page that captures enquiries with photos, often live the same day, without paying a web agency.
2. Be useful in local Facebook groups
Local community groups are where homeowners ask "can anyone recommend a window fitter?" Be the name that comes up. Join the groups for your patch and genuinely help: answer questions about condensation, trickle vents or draughty sashes without pushing for the job.
People hire the fitter who already sounds like they know their stuff. Helpful answers build that reputation far better than a sales post, which most groups ban anyway.
3. Show your work on Instagram and TikTok
Window fitting is visual, so use it. Before-and-after photos and short clips of an install are the most persuasive content you can post, because the transformation sells itself. A tired bay window becoming a crisp new one needs no caption to land.
Keep it simple and regular. A few good posts a month, tagged with your area, beats a burst of activity then silence. This works best when your job photos are already organised and easy to find, so posting takes minutes, not an evening of scrolling your camera roll.
4. Ask for a review after every job
Reviews are the closest thing to a personal recommendation a stranger will get, and they directly affect whether you appear in local search. The mistake most fitters make is not asking, or asking too late.
Ask while the job is fresh and the customer is happy, ideally the day you finish. Make it one tap: send a direct link to your Google or Trustpilot page rather than expecting them to search. A two-step flow works well: collect a quick private rating at sign-off, then route happy customers to your public profile. FitterPal's customer feedback feature handles this from the job record so it runs whether you're on site or off. Consistent review requests are one of the cheapest ways to stand out from other local firms.
5. Use flyers where you've just worked
Door drops still work for trades because the proof is right there on the street. After finishing an install, leaflet the surrounding houses with a simple message: "We've just fitted new windows a few doors down." Neighbours can literally see the quality.
Lead with the benefit homeowners care about, usually warmer rooms and lower heating bills, not technical spec. A recent local job gives you a reason to knock that feels relevant, not random.
6. Run promotions in your quiet months
Most fitting diaries have predictable lulls. Rather than wait them out, plan a light promotion to fill the gaps: a modest discount, or a seasonal angle like draught-proofing and energy savings before winter.
The point isn't to slash prices. It's to give hesitant customers a reason to book now instead of "sometime." A deadline does most of the work.
7. Partner with local builders and architects
Builders, architects and kitchen or extension firms all meet homeowners who need windows. A handful of reliable referral partners can feed you steady work with no ad spend. Offer to send work their way too, so it's worth their while.
A quick coffee with two or three local firms, or turning up to the odd trade networking event, often produces more than a month of cold marketing.
8. Turn happy customers into referrers
Your past customers are your warmest source of new work, but most won't think to recommend you unless prompted. Make it easy and worth their while: a small thank-you, a gift card, or a discount on future work for any referral that turns into a job.
Ask at the right moment, just after a job they're pleased with, and tell them plainly that recommendations are how you grow. For more on this, see dominating your local area.
9. Answer common questions on your site
Homeowners search before they buy. Short, genuinely helpful guides like "Signs it's time to replace your windows" or "How to choose between PVC-u and aluminium" pull in people early in their decision and build trust before they call.
This also helps you show up in search over time. You don't need to be a writer. Answer the questions customers actually ask you on site, one page at a time.
10. Run tightly targeted local ads
Paid ads work when they're local and specific. On Google, target intent-led searches like "window fitters near me" or "window installation in [your town]." On Facebook, target homeowners within a sensible radius of your base.
The ad is only half the job. The other half is follow-up: a fast reply while the lead is warm wins far more than a slick ad and a slow callback. If you struggle to keep on top of following up enquiries and quotes, fix that before you spend more on ads.
Where to start
You don't need all ten at once. If your leads dry up between jobs, lean on reviews, referrals and local Facebook groups, which cost nothing but time. If you have leads but they don't convert, fix the website and your follow-up first.
The thread running through all of these is consistency. A tidy system that captures every enquiry, prompts the review, and chases the quote will out-perform scattered effort every time. That's where getting more customers stops being luck and starts being a process.
FitterPal keeps your enquiries, quotes, jobs and review requests in one place so nothing slips while you're on the tools. Book a demo today and we'll show you how to turn more leads into booked jobs.
