Breaking away from the usual marketing methods can help you stand out and reach new audiences—sometimes in fun, unexpected ways.
If you’re a window fitter looking for a creative angle to find fresh clients, check out these five tips.
If you’re a window fitter looking for a creative angle to find fresh clients, check out these five tips.
1. Partner with Local Interior Designers
Often, homeowners rely on interior designers for advice on improving both style and functionality. By forming a partnership, you become the go-to window specialist they can recommend when clients want to replace old windows or install something new. Offer a small referral fee or a discounted rate for their clients. It’s a win-win: designers can provide a full-package service, and you gain a steady stream of referrals.
2. Host an Open House or Workshop
Ever considered inviting people to your own workshop or demonstration? Show how double-glazing is installed or how to measure windows properly. You could even do a live Q&A on energy savings. This doesn’t have to be fancy—an informal get-together in your showroom or workshop space is enough. People love learning new things, and it positions you as the friendly expert in your community.
3. Collaborate with Eco-Charities
Green living and energy efficiency are top-of-mind for many homeowners. Partner with an environmental group or local charity focused on sustainable homes, and offer to sponsor an event or provide quick window assessments. This gets your name in front of eco-conscious homeowners, plus it boosts your brand’s credibility by showing you care about the planet as much as profit.
4. Swap Services with Complementary Businesses
Look for local businesses that deal with similar clients—a landscaping company, gutter cleaners, or even a roofing specialist. Try a “referral swap,” where you recommend each other’s services. You might even share mailing lists (with permission) or co-host an event. By pooling your networks, both businesses can reach a wider audience without spending a fortune on ads.
5. Run a Neighbourhood Demo
Pick a street or area where you’ve done a few successful projects, and ask those happy customers if they’d allow a small sign in their yard or a letter in neighbours’ mailboxes saying, “We recently updated the windows here—come take a look!” This personal proof can spark interest from neighbours who’ve been thinking about similar upgrades. It’s also more compelling than generic ads because it’s a real-life example of your work.
Final Thought
Marketing doesn’t have to mean just setting up Google Ads or posting on social media. Trying out more imaginative tactics can help you connect with clients on a personal level, set you apart from your competitors, and build genuine buzz around your window fitting company. Ultimately, it’s about finding approaches that resonate with your local community, showcase your skills, and build trust over time.
