If you run a home improvement or window fitting business, having a branded email can instantly boost your credibility. Here’s how to set one up in just a few steps:
Why Branded Email Matters
Professional image
You@yourbusiness.co.uk looks more trustworthy than a free email address such as yourbusiness@btconnect.com. It shows you’re serious about your operation.
Consistent branding
Every email becomes a mini-ad for your business. Keeping your domain name front and centre reminds customers who you are.
Better security and reliability
Custom email hosting often includes stronger spam filters and better backup options. It’s not just about looking good—it’s about protecting your business data.
How to Do It
Buy a Domain Name (optional if you already have one)
Choose a domain that matches your business. Popular registrars include IONOS, GoDaddy, Namecheap, or Google Domains.
Forward emails
Once you've set up a domain, your provider will often provide a "forwarding" option.
This allows you to continue to use the email address you've already been using, it will work similar to a physical mail forwarding service.
The downside of forwarding emails is when you reply, the recipient may get confused that you're replying from a different email address from that they sent the original message to.
To get around this consistency issue you can setup an account with Google Workspace or Microsoft 365 which have dedicated tools to setup multiple accounts. We'll follow these steps in another post.
Use it in your stationary & branding
Now you've setup your branded email, you just need to update your sign written vans, letterheads, business cards and adverts. It's worth it as you're likely to see an uptick in conversions given you'll appear more reputable.
Final Thought
Setting up a branded email is quick, affordable, and pays off big in professionalism. It shows you mean business, keeps your brand consistent, and gives your clients confidence in your services.
Get in touch with us if you want any assistance setting up your email address.
Get in touch with us if you want any assistance setting up your email address.
